Qatar Airways announced it has raised over a million US dollars (QAR 3.8 million) for Education Above All (EAA) Foundation’s programme, Educate A Child (EAC), during 2019 and 2020.
Corporate Social Responsibility in Aviation
During the global pandemic, all eyes have turned to businesses, with the focus on their corporate social responsibilities. Corporate Social Responsibility (CSR) is the continued commitment by businesses to behave responsibly and fairly and to contribute to economic development whilst improving the quality of life for the local community and society in general.
As people and industries have pulled together during the Covid-19 outbreak, businesses have realised that they must play their part and dedicate their time and resources to helping people. Many businesses including aviation, have gone above and beyond their usual functions to help battle the pandemic.
Industry leaders such as Cathay Pacific, have developed worldwide solutions. Aviation businesses in particular have consistently shown creativity, generosity, and innovation to serve society during this difficult time.
Prior to Covid-19, the aviation industry’s CSR was to promote positive behaviour towards sustainability and lead the way in becoming more environmentally friendly. Now the cause has expanded. Airlines have amplified their humanitarian and technological initiatives to provide human-centred solutions in response to Covid-19.
Aviation Helping Global Causes
Since 2013, Qatar Airways has affirmed its responsibility as a global corporate citizen to assist the communities it serves. To promote the Educate A Child (EAC) initiative, the airline plays the EAC video onboard its Oryx One in-flight entertainment during all flights. The airline encourages donations for the most marginalised, out-of-school children around the world.
The EAC programme launched in 2012, as a global programme of the Education Above All Foundation. It aims to provide quality primary education to millions of school children who otherwise would not be able to access it. This can be due to extreme poverty, gender discrimination, and conflict-affected environments.
To date, more than 9.9 million children have been enrolled in primary education programmes around the world as a result of funds collected through EAC’s partnerships.
Putting Purpose Before Profit
Qatar Airways confirmed that during 2019 and 2020, it raised over a million US dollars (QAR 3.8 million) for EAC. A great achievement, supported by a seamless donation process.
Customers can donate up to USD50 online when booking flights. Onboard, passengers can request envelopes from the cabin crew to donate any amount, in any currency. These funds are then matched by Qatar Airways.
Qatar Airways Group Chief Executive, Mr. Akbar Al Baker, said:
“We are proud to continue our long-lasting partnership with Education Above All Foundation. Since 2013, together with our passengers, we have and will continue to donate to this worthy cause. With over 59 million primary school-age children in the world who currently have no access to education, we, as a global corporate citizen, have a responsibility to give back to our communities.”
Another inspiring initiative from Qatar Airways was in October 2020. Qatar Airways gave away 21,000 complimentary tickets to teachers as a thank you for their vital work in educating young people worldwide during the challenges of the ongoing Covid-19 pandemic.
As an industry, aviation’s kept the world running through these difficult times. It has consistently given back. Despite suffering hard losses, aviation is still at the forefront of innovation, health and well-being. It remains a key asset in the battle against the Covid-19 pandemic.
What are your thoughts on Qatar Airways initiatives? Should more industry businesses be demonstrating corporate social responsibility? Let us know in the comments below