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How Hawaiian Airlines Restores Confidence For Air Travel

by Benjamin Pham
Ohana by Hawaiian Airlines

Ohana by Hawaiian Airlines ©George Hall/Clay Lacy via Hawaiian Airlines

COVID-19 continues to have detrimental effects on the airline industry. However, airlines are finding different ways to overcome obstacles. Hawaiian Airlines officially announced the opportunity for its passengers to receive a COVID-19 testing kit.  Thus, the airline’s loyalty and mileage program members will be able to receive this testing kit, after a mileage redemption. 

Avi Mannis, Senior Vice President of marketing at Hawaiian Airlines said, “We remain dedicated to making testing for our guests as convenient and accessible as possible. We’re incredibly pleased to extend our partnership with Vault Health to allow our HawaiianMiles members to purchase their at-home test kit with miles.”

The airline’s HawaiianMiles members can redeem 14,000 miles to place an order for one of the testing kits. Additionally, Vault Health – the airline’s chosen COVID-19 testing agency – will distribute the testing kits through the mail. 

“Our at-home supervised saliva COVID test provides a safe, convenient and reliable result delivered pre-travel,” Vault Health CEO and Founder Jason Feldman said. “We are excited to work with Hawaiian Airlines who continues to innovate on behalf of their customers making travel easier and safer for everyone.”

The Honolulu-based carrier’s passengers will self-collect a saliva sample with a testing supervisor overseeing, through a video call. Consequently, once Vault Health receives the sample, they anticipate travelers will receive the test results within a 24-hour time frame and an average turnaround time of 72 hours.

Hawaiian Airlines and Hawaii’s Travel Circumstances

Furthermore,  Hawaii is a major leisure and holiday destination and considered a  paradise for many holidaymakers. Hawaiian Airlines’ decision to unveil its limited time offer to its passengers plays a pivotal role in attracting passengers to travel. 

After all, Hawaii needs to overcome the obstacles to revive its tourism industry. In addition, the airline’s COVID-19 testing kit will allow the airline to compete with other U.S. airlines.  The carrier’s reputation and service will have a beneficial enhancement as passengers intend to travel to Hawaii.

The airline’s offer will enable passengers to potentially avoid the state’s mandatory 14-day quarantine after entry, thus positioning the carrier in a crucial spot to increase revenue and stay afloat. 

Nevertheless, while Hawaiian Airlines is the first U.S. carrier to unveil this policy, it is a breakthrough during this time period. However, the airline will need to observe how this affects travel demand to structure itself for the post-COVID-19 industry.

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