Finnair Introduces One-Way Fares for Flights in Europe

by Chantal Welch

Finnair is introducing a new, one-way fare structure for its Intra-Europe and domestic flights, starting this week.  The competitive one-way fares give customers more choice and flexibility during this very uncertain time.

Finnair Plane in Flight

Finnair Plane in Flight © Finnair

Financial Protection for Passengers

As a result of the pandemic, the aviation industry has seen a steep decline in passenger numbers. Travel restrictions, border closures, and lockdowns have all played a part in keeping people away from airports. Plus passenger confidence is at an all-time low, due to fears of contracting COVID-19 whilst travelling.

All passengers want flexibility and financial guarantees when they book travel, but even more so now. There have been many reported cases of passengers struggling to get refunds from well-known airlines. Millions of flights were grounded in 2020, leaving many people fighting for refunds which they were entitled to under airline refund policies. The airlines’ actions of delaying and refusing refunds for cancelled flights due to lockdown, has led to a decline in customer confidence and satisfaction.

Passenger © Jeshoots via Unsplash

Aviation Adopts New Policies for Passengers

For the aviation industry and airline brands, now is the time to stay top of customers’ minds. Their actions during the pandemic will impact future bookings and customer trust. The airlines must remain customer-focused and flexible, to aid their recovery.

In response to COVID-19, airlines around the world are adopting different policies when it comes to allowing amendments and cancellations to tickets bought now for future travel. For passengers, this gesture of offering flexibility is not only appreciated, but expected.

Airport information boards © Chuttersnap via Unsplash

Finnair’s Flexible Fares

Finnair is an airline keen to offer passengers peace of mind. It has continued its flexible bookings policy for bookings made latest on 31 August 2021. It understands that its customers want flexibility and financial protection.

Ole Orvér, Chief Commercial Officer at Finnair said:

“We want to offer our customers more choice and flexibility, and removing the complexity of return fare rules makes buying simpler and more transparent. Now the best fare levels will be available for all customers regardless of the length of stay in the destination. This is something our customers have wished for.”

Finnair A350 © Wiki Commons

Finnair’s introduction of a one-way fare structure for its intra-Europe and domestic flights this week provides passengers with more choice and flexibility. Finnair anticipates demand for air travel will continue to grow and they are ready to respond.

Ole Orvér, Chief Commercial Officer at Finnair said:

“We expect travel demand to gradually pick up towards and during the summer, and we will increase our offering accordingly. One-way pricing is one way of stimulating demand and making it easier to plan travels in this situation.”

What are your thoughts on Finnair’s one-way fares? Should other airlines be doing the same? Let us know in the comments below

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