Fiji Airways has introduced its new ‘Fly Your Way’ initiative, giving economy-class customers more choices and flexibility. From 3rd March, economy customers worldwide have been able to select how they fly with the airline.
What is Fly Your Way?
The new initiative will offer guests the option to customise how they travel based on their needs, with four categories offering passengers a range of options.
Mr. Andre Viljoen, Managing Director and Chief Executive Officer, says,
“Fly Your Way represents the best value for money for all guests whether travelling light for a weekend getaway, or bringing the whole family for an annual holiday. Our customers have various needs when they travel whether for business or leisure, and with this new concept, we give them the ability to choose the product that best suits them.”
The Four Brands
The carrier has created four segments; Lite, Value, Comfort and Plus, each offering different customisations for the flight. This personalisation allows better marketing and sales efforts, plus a better experience for customers vs their expectations.
Mr Viljoen says,
“We have conducted extensive global market research and I am certain our different guest demographics will see the benefit in each of them. The results of the market research showed what our different customers expect and value most when travelling, and what they prefer more flexibility with, and that’s the approach we took when designing these categories.”
Mr Viljoen added.
“We are really excited to be able to roll out this new offering and we have every confidence that customers will see the benefits when they book their next flight with the National Airline.”
Fiji Airways operates four economy-class flagship Airbus A350s, primarily serving Los Angeles, San Francisco, Sydney, and Auckland. Airbus A330, Boeing 737 and ATR-72. With different seating patterns and aircraft types on routes which are subject to change without prior notice, it’s the lowest travel class of seating in air travel.
Mr Andre Viljoen, the managing director and chief executive officer of Fiji Airways, said,
“Our guests want the ability to tailor their journey based on a number of factors such as their budget, the number of people travelling and the duration of stay. So we’ve come up with brands which can meet these needs.”
About The Airline
The Republic of Fiji’s national airline, formerly known as Air Pacific, is wholly owned by the Fijian government. Fiji Airways offers a wide range of domestic and international routes. The airline became the first Oneworld Connect partner in 2018. British Airways, Cathay Pacific, Qantas, and shortly American Airlines are its Oneworld sponsors.
What do you think about this new initiative? Will it change the way you fly? Let us know in the comments.