Ethiopian Airlines Bags Lucrative New Deal

Ethiopian Airlines, the largest aviation group in Africa, recently announced that it partnered with GetYourGuide to offer its passengers the opportunity to book travel activities together with their flight.

Ethiopian airlines and GetYourGuide collaboration
Ethiopian airlines and GetYourGuide collaboration © Ethiopian Airlines

Increasing travel, improving networks

The partnership hopes to make it easier for tourists to find quality tours and activities, as well as encourage Ethiopian Airlines’ customers to explore more of the country. Speaking on the new agreement, Ethiopian Airlines Chief Commercial Officer Mr. Lemma Yadecha stated,

“Ethiopian strives to offer passengers a service beyond just travel and its ancillary services are its tools in doing so. The new partnership with GetYourGuide will be the new stream of convenience our leisure passengers can enjoy.”

GetYourGuide, which is a renowned online booking platform for tours and other travel arrangements, will extend the airline’s ancillary services whilst also taking advantage of the wide range of passengers the airline receives.

Ethiopian Airlines
Grounded Ethiopian Airlines planes are seen in the airfield at the Bole International Airport amid concerns about the spread of coronavirus disease (COVID-19), in Addis Ababa, Ethiopia April 7, 2020. REUTERS/Tiksa Negeri

Aside from being the biggest African air carrier for European and North American flyers, it is also the largest single operator between Africa and Asia. The vast number of passengers, who may not have even thought about visiting either the GetYourGuide website or the East African nation, will have equal access to both.

Further speaking on this issue, Yadecha remarks,

“Putting our vast network and GetYourGuide’s services in major cities around the world into consideration, our passengers will have a great number of exciting experiences to choose from.”


The GetYourGuide planned tours and special activities will be available to book on the Ethiopian Airlines website soon.

Are you looking forward to this exciting new venture? Let us know in the comments.

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Chiyedza Zunzanyika
Chiyedza Zunzanyika
Chiyedza is a final year Law student at the University of Bristol with a passion for writing and research. She centres her articles at TravelRadar on the development of aviation in Africa, the Middle East and Europe.


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