Emirates has signed two memoranda of understanding (MoU) with Bahrain Tourism and Exhibition Authority and Zambia Tourism to strengthen tourism in both countries. The agreements were signed on the last day of the Arabian Travel Market (ATM).
Boosting Bahrain Tourism
Emirates will support Bahrain’s new four-year strategy (2022-2026) for the tourism sector, which aims to attract 14.1 million tourists by 2026. Emirates offers 21 weekly flights on its Boeing 777 aircraft to Bahrain, making it convenient for travellers connecting to Bahrain through Dubai.
Under the MoU, Emirates and Bahrain Tourism and Exhibition Authority will work together to enhance the country’s appeal in key markets like Japan, Korea, Spain, Hungary, and Poland. They will also focus on promoting Bahrain as a short weekend getaway with exciting attractions for travellers coming from Israel and the UAE.
Adnan Kazim, Emirates’ Chief Commercial Officer, said,
“We look forward to working together with Bahrain Tourism and Exhibition Authority on this four-year strategy, to help drive tourism and growth to the Kingdom of Bahrain.”
Bahrain offers a diverse range of attractions to cater to the varying interests of tourists. The country is known for its luxurious five-star hotels, affordable boutique hotels and resorts, high-speed car racing, picturesque beaches, and rich heritage of ancient civilizations dating back 5,000 years.
Boosting Zambia Tourism
Emirates will explore opportunities to promote Zambia Tourism by leveraging its extensive global network of 140 destinations. Emirates launched its operations in Zambia in 2012 and has grown the route over the years to offer a daily service with seven flights a week.
Under the MoU, Emirates and Zambia Tourism will work on various advertising and marketing campaigns to drive inbound visitors to Zambia. The two parties will also collaborate on key initiatives to promote experiences in Zambia and increase the visibility of the destination within the Emirates network.
Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, said, “We are delighted to partner with Zambia Tourism to boost tourism in the country, which has a rich heritage and culture that has yet to be fully discovered by the world.”
Zambia is known for its spectacular wildlife, stunning natural scenery, and diverse culture. The country boasts the famous Victoria Falls, the world’s largest waterfall, and an abundance of wildlife in national parks such as South Luangwa, Kafue, and Lower Zambezi.
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