Belgian EDM festival Tomorrowland is back after a two-year hiatus and Brussels Airlines is planning on taking on the influx of visitors to the country.
Brussels Airlines, the flag carrier of Belgium, is planning to carry 25,000 festivalgoers to the 16-day long event that starts this Friday.
This comes as demand for the festival has been the highest it has ever been, allowing for the airline to fly travellers that will be attending the festival from 69 destinations. They’ll even be planning to host 10 ‘party flights’ using its Airbus A320 – which will be painted with a special livery for the occasion.
Tomorrowland is an EDM and pop music festival which takes place in Boom, Belgium every year, aside from the pandemic, and it lasts over three weekends.
For airlines, the event will be pretty profitable as it will attract 600,000 visitors from 15 July – 31st. Europeans make up the majority of the travellers but the large amount of visitors spans from Brussels’ US and Asian networks too. However, Americans booked more flight deals due to the long-haul travel required to get to Belgium.
Overall, 133 nationalities are flying via Brussels Airlines to get to the highly-anticipated return of Tomorrowland.
An old connection
Brussels Airlines is relatively well-connected with Tomorrowland – the carrer has an exclusive partnership with the festival for years.
This year will see the carrier flying over 24,838 visitors to Belgium with the sale of 12,850 holiday packages called “Global Journey” programme offered by the airline and festval organisers. Americans made most use out of the packages – almost 12% of purchases were made by U.S based travellers.
The partnership is made even more obvious by Brussels Airlines special livery dedicated to the event. The aircraft debuts the new livery when the dedicated flights for Tomorrowland ticket holders starts this week.
Amare is back
In 2017, Brussels Airlines unveiled a new specially designed Airbus A320-200 to celebrate Tomorrowland to give travellers a special experience.
Now, 5 years later, the decorated aircraft, known as ‘Amare’ is back to fly 10 party flights from cities across Europe.
The first service took off from Oslo to Brussels yesterday, and featured British producers Goodboys to play some fitting onboard music. The aircraft is fitted with mood lighting and a Bose music system to really capatalise on the party atmosphere.
A gate party at Olso Airport was the precursor to the flight (gate parties are also planned by Brussels Airlines for festivalgoers).
Michel Moriaux, Head of Marketing at Brussels Airlines, commented on the carrier’s partnership with the popular festival:
“As Belgium’s home carrier, we are very proud to have been a partner of the globally renowned Belgian festival Tomorrowland for ten years already. In 2012, we organised the first 25 party flights. We also created the Global Journey packages that year, allowing international festivalgoers to combine the festival with both their hotel or camping stay and their transportation by bus, train or plane. In 2017, we unveiled Amare, a plane with a special Tomorrowland livery, entirely dedicated to the festival. And we are convinced that the future will bring even more beautiful realisations together.”
Brussels Airlines’ partnership with Tomorrowland shows how airlines can partner with big corporations and popular events in their home countries to make increased profit.
What do you make of these plans from Brussels Airlines? Are you planning on attending the 16th running of Tomorrowland? Let us know in the comments below.