airBaltic announced this week the launch of airBaltic Holidays, which offers customers dynamic travel packages that include both a flight and a hotel reservation.
New Innovations to Enhance the Passenger Experience
COVID-19 has challenged the travel industry to a point where things may never be the same again. In order to rebuild passenger confidence, the customer experience is at the forefront of many businesses’ strategies. The industry’s focus is not only on enhanced health and safety protocols but also on innovation and the development of new products to win back customers.
The main players in the travel industry have had to think outside of the box, transform their product offering and adapt to these turbulent times. For airlines, this has meant embracing other revenue models such as e-commerce, cross-sector partnerships, and offering more than just travel product. The future still remains uncertain, but what is certain, is that innovation is the key to airline recovery in the COVID-19 era.
The Revival of Travel and Tourism
The tourism industry, and airlines in particular, have had to make huge investments in order to survive, revive and thrive. There’s been much anticipation for the revival of tourism post-pandemic, as industry businesses position themselves to benefit from the demand. Customers are the number one priority, resulting in airlines and travel industry businesses transforming into one-stop shops, offering everything a traveller in the pandemic needs.
As reported by Travel Radar, KLM, the French-Dutch airline group launched its own travel brand, ‘KLM Holidays’ to extend its brand reach and give its existing tourist package deals a boost. KLM aims to be among the top tour operators for flight holidays and wants to benefit from the revival of tourism post-pandemic. Industry businesses understand that now is the time to plan for the future with travel having an intrinsic value that will never go away.
Dynamic Travel Packages
Coinciding with the increased optimism around travel, Latvian airline airBaltic announced the launch of its new product ‘airBaltic Holidays’ this week. The new service is provided in cooperation with Swedish tour operator and travel technology company TripX Travel. The dynamic travel packages offered to customers include both a flight and a hotel reservation. The Riga-based carrier is flying to more than 70 destinations this summer, including seven destinations in Italy, seven destinations in Greece and six destinations in Spain, in addition to many other leisure destinations.
Martin Gauss, Chief Executive Officer of airBaltic said:
“As an innovative airline, we always strive to search for new ways to improve the customer experience starting from the booking process. Today, when travelling has become more complex due to various restrictions, we want to offer our customers new seamless ways how to plan their trips.”
Finally, there’s some good news for many European destinations and travel operators this summer. The European Parliament has agreed on an EU Digital COVID Certificate (previously called the Digital Green Certificate) that will enter regulation on 1 July. This is a promising development for the travel industry as it fights to save the summer season yet again.
Will you be travelling this summer? Let us know in the comments below!