Air China Extends Strategic Alliance Partnership with Air New Zealand To Rebuild Tourism

by Chantal Welch
Air China

Air China and Air New Zealand announced this week that they are extending their strategic alliance partnership by a further five years until March 2026, with both carriers committed to working together as the industry recovers from the pandemic.

Air China 747-8i

Air China Boeing 747-8i | © Boeing

The Benefits of Airline Alliances

Alliances between airlines are becoming an increasingly dominant factor in air transport. This global phenomenon has resulted in collaborative business agreements, code-sharing, marketing, price cooperation, schedule cooperation, and shared access to facilities. For airlines, alliances allow them to consolidate their presence in a very competitive environment. Partnerships and alliances give airlines the opportunity to access a large air network, extend their reach and cooperate with industry businesses on a substantial level.

One of the biggest benefits of alliances is reduced ticket prices for passengers and lower operating costs for carriers. Airlines are also able to reduce passenger travel time by offering a more varied flight schedule and choice of time slots. Airline alliances can enhance the passenger experience at all levels by improving the quality of standards and passenger services. Currently, the three largest airline alliances are Star Alliance, SkyTeam, and Oneworld.

Rebuilding tourism

Rebuilding tourism | © G.R Mottez via Unsplash

Rebuilding the Tourism Industry

Star Alliance member Air China, China’s national flag carrier, is renewing its strategic alliance partnership with fellow Star Alliance carrier Air New Zealand. The alliance agreement between the two airlines was first established in 2015 and has now been extended until March 2026 after approval by regulators in China and New Zealand.

Prior to the pandemic, China was New Zealand’s second-largest international visitor market and one of its most valuable. New Zealand received 450,000 visitors from China in 2019, generating a holiday visitor spend of NZ$1.5 billion. The key aim of the China-New Zealand alliance is to rebuild the tourism industry from the severe impact of Covid-19. Through the alliance, services can be easily booked through either airline, and passengers of both airlines enjoy reciprocal frequent flyer benefits. Air New Zealand customers receive better access to Air China’s comprehensive domestic network and for Air China’s passengers, the alliance enhances their access to New Zealand’s air travel regions.

Air New Zealand

Air New Zealand A320 | © James Coleman Unsplash

The alliance extension announcement was made by Air New Zealand Chief Executive Officer Greg Foran at the China Business Summit in Auckland. Foran said the partnership with Air China will “help New Zealand rebuild together”.

“China is an incredibly important market for Aotearoa, and for Air New Zealand. The renewal of our strategic cooperation with Air China will be a vital boost for our tourism industry as it recovers from the severe impact of COVID-19. Our alliance with Air China has delivered, and will continue to deliver, real benefit to New Zealand – including greater choice, extra seats and more flights into New Zealand. It’s a great example of how we can build sustainable air connectivity to and from New Zealand.”

Air New Zealand

Air New Zealand A320 | © Sebastien Goldberg Unsplash

Before travel restrictions closed international borders, Air New Zealand flew between Auckland and Shanghai, while Air China flew between Auckland and Beijing. Foran concluded that although COVID-19 has affected passenger travel, the trade and business cooperation between China and New Zealand has remained relatively stable:

“Our Shanghai route has the highest proportion of cargo on any network we fly. Last year we carried 2,600 tonnes of exports to Shanghai – up 23 percent on the year before. We’re proud to bring PPE into New Zealand and take the best of Aotearoa’s premium fresh produce – seafood, red meat, dairy, fresh fruit and vegetables – to Shanghai.”

Partnerships and alliances have accelerated during the pandemic as air transport and tourism industry business join forces to pool resources and rebuild together. These alliances are not only vital for industry recovery but will also be of great benefit to passengers in the long term.

What are your thoughts on Air China’s partnership alliance with Air New Zealand? Let us know in the comments below!

 

0 0 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

related news

We use cookies on this site to enhance your user experience. For a complete overview of all cookies used, please see this page. Accept All