A strategic merger: Air India and Vistara alliance with Singapore Airlines

By Elpida Krili 4 Min Read
Caribjet (Air India) Airbus A310-300 ©Alain Durand

Singapore Airlines recent approval of its investment in the Air India-Vistara merger marks a groundbreaking deal of the aviation industry. This strategic move brings together Tata’s group Air India with Vistara within Singapore Airlines which is the only international airline with a direct stake in an Indian carrier holding a 25% stake. The Singaporean airline is due to invest around $880 million making the Indian aviation market progressively lucrative. It’s also worth noting that India’s Tata took over flag carrier Air India and undertook a multimillion dollar transformation of the previous state-run carrier.

©Md Shaifuzzaman Ayon

More about the investment

A Singapore Airline’s spokesperson said:

“The Indian government has approved its proposed foreign direct investment into the enlarged Air India Group, as part of the ongoing merger of Air India and Vistara. This approval, along with other governmental and regulatory approvals received to-date, marks a significant development towards the completion of the merger. SIA and its partner Tata Sons aim to finalise the merger by the end of 2024. “

The merger between Air India and Vistara announced in November 2022 will create a dominant carrier that can operate effectively on both domestic and international routes. Air India’s operation to excellence combined with Vistara’s services will contribute to a full service, low-cost,  fastest growing Indian aviation sector. By merging Air India’s potential with Vistara’s strengths the airlines will offer extensive connectivity and enhanced customer service. More particularly, starting on September 3 customers will no longer make bookings with Vistara but will be directed to Air India’s website to make bookings for upcoming trips. However both Vistara and Air India will provide essential assistance, clear communication, and advanced convenience to all customers throughout the entire procedure. Consequently, Vinod Kannan, Chief Executive Officer of Vistara, said:

“We are immensely grateful to all our customers for their support and patronage over the last 10 years. As we progress further in our growth journey, we want to emphasise that this merger is about offering them more choice with a larger fleet and a wider network, while elevating the overall travel experience. Vistara and Air India are committed to ensuring that this transition is smooth and hassle-free. We are excited about this new phase in our journey and look forward to welcoming our customers again soon – as Air India.”

©Md Shaifuzzaman Ayon

Upcoming challenges

However, this ambitious plan comes together with particular challenges. Air India’s management considered delaying the merger to upgrade Air India’s fleet and services. This move aimed to maintain Vistara’s superiority. However,  the management proceeded to drop this plan due to concerns about the distribution of main positions within the merged airline.

This strategic incorporation of Air India and Vistara under Singapore Airlines signifies a competitive future for the aviation industry prioritising the travellers.

What are your thoughts about this exciting merger? Share your opinion on the comments bellow.

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Aviation Reporter - Originally from Greece, Elpida is an English language literature graduate, currently pursuing her Master's degree in Linguistics. Her studies have helped her understand the complexities of language and the importance in conveying the desirable message to readers when writing content. Alongside this, Elpida loves travelling so looks forward to bringing her passion and interest to the readers of Travel Radar!
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